The Tipping Point by Malcolm Gladwell

The tipping point is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. Read this book. It has a lot of interest information on when something reaches the tipping point. I enjoyed all the examples that they had in the book. Pat M.